The Fate of the Furious and Transformers: The Last Knight, two of the most highly anticipated films of 2017, screened trailers in the commercial breaks of the Super Bowl, which aired on Sunday evening. A 30-second ad in one of these sweet spots reportedly costs a cool $5 million and for good reason too, with a viewership of over 100 million.
With so many eyes on the trailers, it not only generates great hype for the films, it also generates fantastic exposure for the brands and product placements that feature in them.
Both films are definitely on our must-see list!
Be sure to catch number eight of the Fast and Furious films, The Fate of the Furious in cinemas on 14 April 2017 and Transformers: The Last Knight on 23 June 2017.
In the meantime, if you missed the Super Bowl, have a watch of the trailers below: