The notion of product placement in music videos is pretty commonplace these days, from Justin Bieber to Lady Gaga, brands and artists understand how mutually beneficial the relationship can be. Let’s take a look at a highlight of the top placements right now in the charts;
Pia Mia ft. Jeremih
This isn’t the first time we’ve seen Pia cruising in a Jeep. Back in 2015, we saw a Jeep Wrangler in her Touch Video. Later in this video Casio G-Shock make an appearance on Pia’s wrist. This isn’t the first time Jeep have teamed with up artists. In 2015, the brand partnered with Brooklyn based band X-Ambassadors and built a campaign around the track ‘Renegade’, which coincidently was the same name as the new model they were launching.
Demi Lovato’s latest, “Sorry Not Sorry,” is the highpoint of product placement as the video works its way through endorsements for Jaguar cars, JBL headphones and speakers; ending in a super prominent endorsement for the Lyft app.
Brands Spotted: Dodge Durango
It’s been about seven months since the ladies of Fifth Harmony went down to four when Camila Cabello announced she was leaving the group. Their highly anticipated new single ‘Down’ featured a black Dodge Durango AWD Citadel. Maybe we can look forward to seeing the Dodge Durango as the newest member of the band.
The video featured Three Olives in multiple scenes with added activity across DNCE’s social platforms, promoting the partnership.
Brands Spotted: Mission
Mission fitness clothing has tapped Hailee Steinfeld to help promote its new VaporActive apparel line. The 20-year-old singer and actress will appear in Mission’s ad campaign and serve as a brand ambassador for the collection. She wore the VaporActive sports bra, compression shorts and HydroActive Max Cooling towel in her new music video.
The number of product placements in music videos has been increasing in recent years, and the trend is likely to continue in the future. As traditional record sales and royalty profits have declined, Artists increasingly look to brand integration partnerships to find new sources of income. Brands are happy to invest as the platform delivers reach to an ever growing audience looking for short form shareable content
With numerous music opportunities for brands to get involved with, Seesaw Media are busier than ever working closely with the major music labels both in the UK & the US to activate partnerships for clients.