– 13 Feb 2017 –
Last night’s BAFTAs saw the UK recognising home-grown and international talent as the best productions from the past year took to the stage to receive one of the most prestigious awards in the film industry.
“UK talent has always been vital and instrumental to the film industry both in front of and behind the camera and last night’s ceremony was a testament to that.” says Darryl Collis, BAFTA member and Director of Seesaw Media, a UK based product placement agency that supports and works closely with the British film industry.
British talent was represented in force with winners including Dev Patel for Best Supporting Actor in ‘Lion’, Ken Loach’s ‘I, Daniel Blake’ for Best British Film and EE’s Rising Star award going to English actor Tom Holland.
As well as talent, the UK as a location combined with its state of the art production facilities and tax incentives, make it an attractive proposition for both independent and mainstream Hollywood productions.
The three big UK studios, Pinewood, Leavesden and Shepperton are currently housing several major motion pictures shooting here. These include: ‘Avengers: Infinity War’, ‘Mission Impossible 6’, ‘Jurassic World 2’, ‘Mary Poppins Returns’, ‘Tomb Raider’ and the return of Daniel Day-Lewis and Paul Thomas Anderson in their latest period piece.
These titles add to the long-standing heritage of Britain playing host to some of the all-time film greats, including the first Star Wars film, the James Bond films, the Harry Potter franchise, and more recently, ‘Bridget Jones’s Baby’ and ‘Rogue One: A Star Wars Story’.
The glowing successes of the British film industry are supported even further by the recent BFI report, which shows that the spend on film production in the UK reached the highest level on record in 2016, with £1.6bn. Fantastic Beasts and Rogue One alone have already taken close to £1.9bn and with the next stories in the making here, the investment in UK film production is set to increase.
The benefit doesn’t just stop at the box office, something Darryl is very aware of, “Having such high profile productions filming locally also bodes well for our clients keen to reach a global audience.”
With Seesaw Media having their head office based in London and working closely with US film studios shooting over here, “We are in a great position to deliver exposure in these high profile films through product placement. It’s very exciting times for our clients and the UK film industry as a whole.”
Take a look at a full list of the BAFTA winners here.
Here’s to another exciting year for the UK film industry. Next up – the Oscars, Sunday 26 February!
To find out how Seesaw Media can get your brand more exposure, contact us at [email protected].