Feb 06 Film

Super Trailers at the Super Bowl 2017

– 6th Feb 2017 –

The Fate of the Furious and Transformers: The Last Knight, two of the most highly anticipated films of 2017, screened trailers in the commercial breaks of the Super Bowl, which aired on Sunday evening. A 30-second ad in one of these sweet spots reportedly costs a cool $5 million and for good reason too, with a viewership of over 100 million.

With so many eyes on the trailers, it not only generates great hype for the films, it also generates fantastic exposure for the brands and product placements that feature in them.

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Jan 31 Press Release

La La Land Hits a High Note with Product Placement

La La Land - Volvo

– 31st Jan 2017 –

As well as reigning supreme at the box office, La La Land has been setting records during award season. Having recently broken the Golden Globe record for the most wins in the events 74 year history, La La Land is on course to have the same success at the BAFTAs, where it has been nominated for an unprecedented 11 awards and at the Oscars, where it has just received an incredible 14 nominations.

While the film’s continued success with critics and at the box office – it already has made over $175m eclipsing its $30M budget – will further elevate the already stratospheric careers of the film’s stars Ryan Gosling and Emma Stone, the other winners will be the brands that star alongside the films tap dancing duo.

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