Over the last few years, it’s become strikingly evident that more and more consumers are shifting their viewing habits away from the constraints of TV schedules and are opting for SVOD services such as Netflix & Amazon, Hulu, YouTube and live streaming platforms that allow them to watch what they want, when they want. With the growth of SVOD content, more and more brands are also migrating to these platforms, following their audiences by diverting budgets from traditional viewing channels to these platforms.
Last night’s BAFTAs saw the UK recognising home-grown and international talent as the best productions from the past year took to the stage to receive one of the most prestigious awards in the film industry.
“UK talent has always been vital and instrumental to the film industry both in front of and behind the camera and last night’s ceremony was a testament to that.” says Darryl Collis, BAFTA member and Director of Seesaw Media, a UK based product placement agency that supports and works closely with the British film industry.
A new year, a new look website and a brand new infographic giving an insight in to Seesaw Media and the world of product placement.
In 2016 alone, we have secured over four hours and over £13 million worth of prominent on screen exposure for clients within high profile films, award winning television and talked about SVOD productions reconfirming why more and more brands are integrating product placement into their overall marketing strategy.
Not only have we achieved significant brand exposure for clients within some of the most talked about productions of 2016 including ‘Bridget Jones’s Baby’, ‘Batman vs. Superman’ and ‘The Night Manager’, but we have also generated additional exposure through media coverage as well as premiere sponsorship and promotions.
To find out how we can do the same for your brand or service please contact us on email@example.com or +44 20 8343 2022
The Fate of the Furious and Transformers: The Last Knight, two of the most highly anticipated films of 2017, screened trailers in the commercial breaks of the Super Bowl, which aired on Sunday evening. A 30-second ad in one of these sweet spots reportedly costs a cool $5 million and for good reason too, with a viewership of over 100 million.
With so many eyes on the trailers, it not only generates great hype for the films, it also generates fantastic exposure for the brands and product placements that feature in them.