May 10 Film

Seesaw’s Summer of Films

– 10th May 2017 –

Seesaw Media’s cinematic summer has gotten off to a roaring start thanks to our clients’ exposure in Fast and Furious 8, currently the biggest global opening box office ever.

With our clients appearing in recent trailers released for Spider-Man: Homecoming and Transformers: The Last Knight, our sizzling summer is set to continue. Here’s a look at the full line up of sure-to-be blockbusters we’ve got coming up!

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Apr 05 Blog

The Future of Product Placement

Ghost in the Shell

– 5th April 2017 –

This year, cinema audiences will get not one but four glimpses into the future thanks to a space rocket load of sci-fi movies set to hit the big screen, including: Ghost in the Shell, Alien: Covenant, Valerian and The City of a Thousand Planets and the much anticipated sequel Blade Runner 2049. Though the directors may all have different visions of the future, one thing that can be for certain is that the future will be a world full of brands.

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Mar 15 Film

Heritage Product Placement

The Theory of Everything

– 15th March 2017 –

For every new movie release there is always the ubiquitous brand promotional tie-in, where brands look to promote their latest model/flavour/product on the back of the film. Increasingly more and more promotional partners are usually promoting a product that has appeared on screen, through product placement partnerships. For contemporary set films such as ‘Bridget Jones Baby’, ‘Fast & Furious’ and ‘La La Land’, they offer a great platform for brands to showcase their current products or products they are about to launch to an international audience.

However, with distributors and broadcasters green-lighting more and more period productions, does this limit the opportunities for product placement?

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Mar 02 TV

And The Award For Best Brand Goes To…

Oscars 2017

– 2nd Mar 2017 –

This year’s Oscars had all the ingredients of a Hollywood blockbuster with an A-list cast, excitement, tension and a twist in the final act worthy of Hitchcock himself. Of course, it wouldn’t be a modern blockbuster without product placement.

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