– 15th March 2017 –
For every new movie release there is always the ubiquitous brand promotional tie-in, where brands look to promote their latest model/flavour/product on the back of the film. Increasingly more and more promotional partners are usually promoting a product that has appeared on screen, through product placement partnerships. For contemporary set films such as ‘Bridget Jones Baby’, ‘Fast & Furious’ and ‘La La Land’, they offer a great platform for brands to showcase their current products or products they are about to launch to an international audience.
However, with distributors and broadcasters green-lighting more and more period productions, does this limit the opportunities for product placement?